Marketing Strategy
and Branding

At Shea Marketing, we believe the right strategy for your business is critical for success. Many small and medium size businesses don't fully understand all their options or the risks of their competitive situation. We provide a "Best In Class" strategic methodology that provides a complete situation analysis leading to clear objectives, marketing strategies and action plans. Our Founder's results are proven
in the CPG industry.

We build strong growth plans with a superior marketing strategy.

Here is our process:

The Shea Marketing Methodology

	Situation Analysis Business review SWOT analysis Competitive review
	Objectives and Goals Interviews with key personnel Hypothesis assessments Goal setting
	Strategies and Action Plans Identify main strategies Define key marketing tactics Develop timeline and budgets
	Implementation Highlight keys to success Program communication Measurement and tracking

New Product Innovation

New products are the lifeblood to future volume growth. Shea Marketing specializes
in all aspects of new product innovation:

• New product concept generation

• Market segmentation analysis

• New product concept testing

• Prototype design

• New product marketing programs
  

We have a strong record of developing successful new products in many categories within the supermarket.

And many more...