Who We Are | About Us

Rick Shea, Founder


Shea Marketing was founded by Rick Shea with the goal of providing direct actionable results for his clients. Mr. Shea's background includes 20+ years of stellar results on top brands in the supermarket.

Mr. Shea started in marketing with Pepperidge Farm. He spent the majority of his career working for Kraft Foods, rising to Director of Marketing for the Kraft Bakery Group before that division was sold.

At Kraft, he received the top honor being awarded the Kraft Foods Chairman's Award for the first frozen pizza positioned against home delivery — the DiGiorno brand. He also received the Kraft Frozen Leaders Award for Tombstone® Pizza's geographical expansion and the Foote, Cone & Belding Award for Best Ad Campaign ("What Do You Want On Your Tombstone?").

He was later promoted to Vice President of Marketing for Unilever/George Weston Bakeries. As VP of Marketing, Mr. Shea led the introduction of the first fresh bagel under the Thomas brand.

Mr. Shea joined Malt-O-Meal® cereals in 2004 as VP of Marketing (CMO) and helped Malt-O-Meal drive huge share gains in the very competitive ready-to-eat cereal market vs. larger competitors Kellogg's and General Mills.

In his positions of Chief Marketing Officer and Vice President of Marketing, Rick Shea launched many well-known brands and drove superior volume and revenue.
  • New Products: Tombstone® Thin Crust Pizza, Boboli® Bread Shells, Thomas® Bagels, Brownberry® Breads, Entenmann's® Little Bites®, Malt-O-Meal® Cereals

  • Led Tombstone® Pizza from the #4 ranked brand to national category leader

  • Led Brownberry® from the #5 ranked sliced bread to category leader in the Midwest

  • Drove Malt-O-Meal® volume to double-digit annual gains and passed General Mills as the #2 ranked brand at Wal-Mart Super Center

Mr. Shea has an MBA from the University of Minnesota, and a BA from the University of St. Thomas.

Rick Shea, Founder

Dick Shea, former CEO of Pepperidge Farm and President of Campbell Soup International, Biscuit Division, serves for Shea Marketing in an advisory capacity.

Mr. Shea was CEO of Pepperidge Farm for nine years before being promoted to head up Campbell's worldwide biscuit operations. He was widely credited for expanding the Goldfish® brand to its position as snack brand icon.

Prior to Pepperidge Farm, he served as General Manager for Campbell's meals division. He also held positions as Vice-President of Marketing for Borden's and Director of Marketing for Pillsbury and
Green Giant.

Mr. Shea earned his MBA from the University of Minnesota, and his BA Degree from St. John's University.



If you are looking for marketing expertise or seeking more information on a company or category...
we can help.

Call us today at (952) 474-4776 to find out more about our marketing services and supermarket industry expertise. We offer a free initial consultation on all marketing projects and serve as an information expert for short duration investment or conference call projects